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Posts Tagged ‘smx west’

SMX West, Seasonal Opportunities and Two New SEMcasts.

February 29th, 2012 No comments

Happy Leap Day!

I am currently typing from the speaker lounge at SMX West, we’re half way through the conference and it’s as fabulous as usual! If you’re here, come say hi, I’m on the PPC Mechanics panel tomorrow.

Check out my latest column on Search Engine Land, Optimizing Search Engine Marketing for Seasonal Opportunities. Take advantage people!

Also available on the interwebs are two(!) new SEMcasts. Enjoy Google+ AdWords Social Extensions & Time Management Tactics and/or Video Marketing Ideas.

Conference Attendance

February 3rd, 2012 No comments

Want to attend a hip search engine marketing conference, but have trouble convincing the powers that be that its worth the money? Check out my latest article, Justifying Conference Attendance For In-House Search Marketers on Search Engine Land. It will give you ammunition, they can’t say no!

And speaking of conferences, I will be at SMX West later this month, doling out free advice on the SMX Mechanics panel as well as moderating a lunch table on Mobile Marketing. Come by and say hi!

SMX West, Mobile App Marketing and Promoted Tweets

February 2nd, 2011 No comments

I’ll be speaking at SMX West again this year, but in a much more fun panel than usual – PPC Mechanics! I am going to channel my best Mary Stuart Masterson in Some Kind of Wonderful to be the hot tomboy mechanic for your paid search accounts. So come one, come all and bring your “it’s making a funny noise” SEM account to me for a look under the hood. I think we all get special t shirts to wear, but I am also looking for a nice/hot work jumpsuit.

Also, I have a new SearchEngineLand article out – Successful SEM Tactics for Marketing Mobile Apps. So if you need tips and ideas on marketing your new app, check it out.

Lastly, I’ll be beta testing new promoted tweets and account products on Twitter over the next couple of months, so more news to come on that soon as I can talk about it.

SEMcast #14 posted and SMX News

February 3rd, 2010 No comments

After ringing in the New Year in Brazil I’ve been back and beavering away on all things search again. And what do I have to show for it? A new column on search engine land covering the strategic to do list for 2010 for search engine marketers. Also, a new SEMcast podcast is also posted, on the to do list and also how to use Google’s new sitelinks and product links that are increasingly popping up on the results pages.

Also I’ll be speaking at SMX West on Twitter Marketing Tactics, its nice to know the efforts we’ve been putting into Twitter at Viator are getting some attention.