2 Interesting Google AdWords Interface Enhancements
I noticed a couple of interesting changes to the AdWords interface that are worth talking about.
1. Bye bye Site Targeted campaigns, hello to Site Placements. There appears to be no more need for Site Targeted campaigns, you can find and add sites to any adgroup opted into Content Targeting. Google expanded on the tabs structure at the adgroup level to accommodate the Site Targeting data. I like this enhancement as it makes management of site placements much simpler, alleviating the need to replicate adgroups to have site placements. All the tracking and reporting and targeting is still there, its just integrated with content targeting, which Site Targeting is just an offshoot of to begin with. So logical!
2. Google vs. Search Partners.
Apologies for the blurry screenshot. I haven’t seen any data trickle down into these categories yet, but kudos to Google for increasing transparency in advertising. I’m very interested in seeing Google traffic versus partners, though I can get at some of this data now with analytics tools. I’d be in more interested in tracking and bidding on it separately, but baby steps, we’re getting there.
