Posts Tagged ‘geographic targeting’

Whoops, we are showing your ads to Cuba and Sudan.

September 22nd, 2008 No comments

If you’re marketing to pretty much the entire world (or even just a few countries), Google’s new geographic report is so interesting on many levels. Depending on your level of conversion reporting, it can be a powerful new optimization tool. Just last week I deselected all the countries that haven’t generated sales and have significant costs, an easy win. Another fun exercise was to compare click-through rates and traffic percentages for some of our major markets. I wish the report showed a summary versus a daily total for a time period, but for the moment I am living with it.

There was only one major gaffe I sent along to Google, apparently my ads were showing in places that I had assumed could not be targeted (meaning they aren’t listed as countries on Google’s targeting list). The report detailed traffic from ads appearing and receiving clicks from places like Cuba and Sudan, which for several legal reasons is not good. When I sent along the report, it was universally acknowledged as not good, so I am sure the problem is being fixed.

In the meantime its easy to fix in Google’s campaign targeting. Instead of selecting all, just select the whole list of countries (or whichever ones you want). I think its the all option that is causing the issues, since I ceased targeting to all the problem has vanished.