Click Fraud
Tuesday, September 16th, 2008I am down under in Sydney this week - meetings, planning, scheming for the future!
Meanwhile check out this very concise, but still excellent, article about click fraud from MarketingSherpa. I actually think its more realistic and less panicky than other articles and it gives sound advice on how to get started monitoring click fraud.
I’ve had good success with taking note of aberrations of traffic that are shady and getting refunds. Just make sure you have the data to back up your fraud based refund request. I sort of think of it as needing the receipt to return something you bought, but didn’t want or that didn’t work.
