New! Viator iPhone and iPad Apps

May 17th, 2011 No comments

Holla! Viator released new apps for iPhone and iPad today. I worked a ton on this, so please dear reader, download this business! And if you have thoughts to share on them be so kind as to leave us a rating.

Viator Tours & Activities App for iPhone

Viator Ultimate Experience Guide&#8480 for iPad

Seriously you are still reading? Download! Do it now.

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AdWords Editor Update

May 6th, 2011 No comments

There’s a new update to AdWords Editor today with some good features added. Extensions are now on a tab within the editor (about time), I see sitelinks and business locations only so far, but I am sure more to come there. Keywords are all now on one tab with filters for “positives” and “negatives”. The Placements tab and Audiences tab also have the positives and negatives treatment. And as a result, the Negatives tab, now rendered unnecessary, has vanished. There may be more features updated I haven’t noticed or don’t use, but these are definitely good changes I think.

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New Articles on Paid Social Media Marketing and Google’s +1

April 12th, 2011 No comments

There’a new article on Search Engine Land from me about paid social media marketing. If you’re interested in learning more about Facebook ads, promoted tweets or promoted accounts on Twitter, check out this article. Viator is one of only 600 advertisers using Twitter’s paid ad services. I think we might be the only travel company as well.

I am eager to see Google’s +1 hit AdWords ads. There’s a myriad of ways this could influence the AdWords marketplace, as a component of quality score, and thus ultimately CPCs. For more thoughts on the AdWords side impact of +1, check out this article on Search Engine Land by Ciaran Norris. I can’t wait to see +1 appearing on my ads, I think it could be fantastic, though I’m not sure about the impact. Interesting ads probably already have a great quality score because they generally have a strong click-through rate. Not sure +1 will impact that further, but who can say?

Categories: Tip of My Hat Tags:

SEM news, articles and more that I Should Have Posted Ages Ago

March 29th, 2011 No comments

Am I lame? Sometimes. But not as lame as the people who apologize about not updating their blog for a long time, and then continue to not update their blog for a long time. I won’t apologize dear friends, I lead a busy life as do you and sometimes something (a blog, a dinner date) has to give in the life ladder of priority.

Today we catch up, together.

Please peruse my recent article on 3 Quick (15 minute) Paid Search Fixes on Search Engine Land. Yes, you can improve your PPC accounts while getting your oil changed or between meetings. Try it!

If you like to hear me ramble on, check out the latest SEMcast on Geekcast. SEMcast #18 – A Hodgepodge of SEM news, Quick Fixes and Mobile.

Did you have fun at SMX West? I sure did. And I think the PPC Mechanics Panel was helpful for everyone involved, come join us for another one at an upcoming SMX show. Who doesn’t want free, personalized search marketing advice? Fools, that is who.

Other news tidbits I enjoyed recently:

Google announces tablet bidding, a great way to continue to refine your targeting and campaigns for the tablet, not quite a computer, not quite a mobile phone experience. Look for it soon, it works just like desktop vs. mobile devices bidding in Campaign Settings.

Facebook story ads continue to be controversial. Really, putting people without their explicit permission in ads shown to their friends makes people upset? Shocker! I hope all 108 pounds of me show up in the diet ads I see all the time. But I will say as a marketer, damn if that click-through rate isn’t good. Definitely worth a test if you haven’t tried it and especially effective for targeting friends of people connected to you.

Promoted Accounts and Promoted Tweets are available in an advertiser beta currently. I cannot say more as Twitter is hella not letting me say anything about it at this point. But I will say if promoting your tweets or account sounds interesting, you should apply for the beta and give it a go. Check out more on promoted tweets and accounts.

Will you be at ShareASale’s Think Tank in May in Chicago? I will be, so if you are there find me and say hi.

And with that our quality time has come to an end, until next time friends.

SMX West, Mobile App Marketing and Promoted Tweets

February 2nd, 2011 No comments

I’ll be speaking at SMX West again this year, but in a much more fun panel than usual – PPC Mechanics! I am going to channel my best Mary Stuart Masterson in Some Kind of Wonderful to be the hot tomboy mechanic for your paid search accounts. So come one, come all and bring your “it’s making a funny noise” SEM account to me for a look under the hood. I think we all get special t shirts to wear, but I am also looking for a nice/hot work jumpsuit.

Also, I have a new SearchEngineLand article out – Successful SEM Tactics for Marketing Mobile Apps. So if you need tips and ideas on marketing your new app, check it out.

Lastly, I’ll be beta testing new promoted tweets and account products on Twitter over the next couple of months, so more news to come on that soon as I can talk about it.

Roundup of Nerdy SEM Holiday Wishlists

December 21st, 2010 No comments

I’ve noticed a trend this year to write holiday wishlist articles asking Santa for SEM help. I wrote one myself! I decided to round them up just to see how many there are floating around out there (making their way to the North Pole).

6 Things on an SEO’s Holiday Wishlist

The In-House Search Engine Marketing Holiday Wish List (by me!)

5 Things on my B2B Wishlist for 2010

Dear Santa, All I Want for Christmas is a SEM Super Tool

Also my heart goes out to the hundreds of Yahoo employees laid off this month, including my friend Brendan. Best of luck to all of you finding a new place.

Lastly, I am off the Belize for the holidays for some sun (its been super rainy in SF), scuba diving and ruin exploration!

New Article on SEL and a Podcast

December 1st, 2010 No comments

Here’s a couple of updates in the world of me and search. I posted my SEM holiday wishlist on Search Engine Land, what do you wish SEM Santa would bring you this year? I’d love to hear your wish list so @reply me on Twitter or leave a comment on the SEL article.

Also up is a new geekcast on Twitter Ads from Google. A quick guides to what Twitter Ads do and why they are interesting.

PhoCusWright in Phoenix was great, there’s tons of blogs and tweets out there on it, including lots from my Twitter feed if you want to hear more about the innovators and speakers. I’ve been in NYC and Seattle since then, so the travel just doesn’t stop! This month: Portland and then my big vacation to Belize and Guatemala.

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SEMcast 16: Facebook & Mobile Ads (Plus Other Updates)

October 11th, 2010 No comments

For those who like search marketing podcast goodness, I have a new (and ahem, long overdue) episode on Geekcast.fm about mobile and Facebook advertising. Enjoy!

Also new from me is an article on Search Engine Land about retargeting campaigns. I think I am only amusing myself with its title: Retargeting is the New Black, but sometimes yourself is the most important person to entertain. Huzzah!

If you’d like to chat in person with me I’ll be at ShareASale’s ThinkTank in Half Moon Bay next week and also at the PhoCusWright conference in Phoenix in November as a member of the Class of 35 program. I’d love to meet you, there’s something so nice about three dimensions!

Categories: Speaking Engagements, Tip of My Hat Tags:

New Article on Search Engine Land

September 8th, 2010 No comments

Hot off the presses a new article on Search Engine Land this week: How To Leverage Google AdWords Placement Reports For Better Performance. Read all about ways you can use the data in Google AdWords Placement Reports to help your SEO, business development and paid search marketing efforts.

In other news I’ll be at ThinkTravel at Google in New York City later this month, so if you are attending, drop me a line and let me know or say hi there.

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More Multi-Lingual Than You Can Shake a Stick At

July 24th, 2010 No comments

If you wonder what I do all day, lately I have been spending a lot of time on paid search campaigns for all our multi-lingual sites. Viator supports German, French, Spanish for Europe, Spanish for Latin America, Dutch, Swedish, Danish and Norwegian sites, as well as good ol’ English. Which is a ton of campaigns, imagine most of what you do in English in all those other languages. Yup. Luckily I have help coming from our London office soon. Yay new person!

If you speak one of those languages, check out our site and let me know what you think.

Viator German Sehenswürdigkeiten

Viator French Tourisme

Viator Spanish Que Ver (Europe)

Viator Spanish Que Ver (Americas)

Viator Dutch Benzienswaardigheden

Viator Danish Seværdigheder

Viator Swedish Sevärdheter

Viator Norwegian Severdigheter