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SEMcast #9 – New Google AdWords Interface Tips and Tricks

July 9th, 2009 No comments

SEMcast #9 is now online, all about tips and tricks for new Google AdWords interface. Enjoy!

Also I have a crazy travel schedule for the remainder of the month, so I doubt I will be posting much before August. So get out from behind the computer and enjoy summer!

Viator is Hiring – Product Sales Coordinator

May 4th, 2009 No comments

We’re hiring a product sales coordinator, if you’re interested, email me: kelly[at]viator.com. I think the position can be based out of San Francisco or Las Vegas. I always think the Product Team gets to do all the fun stuff, here’s a chance to join them!

Position Title: Product Sales Coordinator

Salary: Base plus bonus

Reports to: Product Sales Manager

Viator is the leading online provider of tours, activities and attraction – in 450 cities around the world. Over the last five years, Viator has built extensive supplier and distribution relationships as an advanced technology platform. Our market-leading selection of products includes 5,000 tours and attractions in 75 countries. This key role assists the Product Sales Manager in managing supplier relationships and is responsible for the effective and timely administration of product management.

Primary Responsibilities:

· Strategic development of the assigned market

· Ownership and accountability for performance of market with regards to sales, margin, inventory, participation, and rates

· Work with Product Sales Manager and VP of Product Sales on developing account strategies, analysis, and reports

· Proactively manage product content and delivery, building a profitable product range and ensure the quality and integrity of all products (description, pricing, availability)

· Writing and editing effective copy that is optimized for search engines

· Work closely with Marketing; delivering analytical assessment to maximize destination & supplier revenue as well as contributing to marketing and merchandizing programs

· Be an organizational ‘thought leader’ in assigned markets, contributing destination and supplier insights

· Support Product Sales Manager on key account sales calls

· Point of contact for selected suppliers in relation to the contracting and delivery of products

· Accurate delivery of product information into VCS database, online tools, and internal servers

· Administration of supplier product material

· Maintenance of existing product – text/tariffs/images

· Ideas for continual improvement of all database systems and work methods

· Conduct analysis to ensure product pricing is competitive in the market place

· Research into new supplier opportunities and marketplaces

Required Skill’s:

  • Strong analytical, communication, organizational, interpersonal and negotiation skills
  • 2+ years in product management and marketing experience
  • Demonstrated business experience, online preferred
  • Travel industry experience strongly desired
  • Excellent communication and time management skills
  • Solid understanding of internet search engines

Career Path:

Consistent success in the achievement of goals may result in the promotion to Product Sales Manager

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Win Tickets to Europe

December 2nd, 2008 No comments

Viator is co-sponsoring a contest to win free tickets to Paris or Amsterdam from NYC courtesy of OpenSkies. Enter today! Honestly your odds are not shabby we have lots of tickets to give away, and really, you know you need a vacation.

SMX London Thoughts

November 17th, 2008 No comments

As you might have seen I crossed the pond to speak at SMX London earlier this month. From talking to several UK SEOs there seems to be an impression that SMX is for more advanced search marketers, which probably explains why the boot camp track was sort of empty and the more advanced sessions packed full. The Fundamentals of Search Advertising panel was truly international consisting of me (USA! USA!), Ophir Cohen (Israel), Alan K’necht (Canada) and Richard Gregory (UK). Everybody had something a little bit different to say, but I think all the thoughts were very complimentary and I hope the audience learned a lot.

Most of the sessions I attended were fairly worthwhile, though I think it is worth noting that if you are going to attend just one search marketing event, SMX West is really where its at. SMX West is much, much bigger and more well attended and a better opportunity for networking. Also I think SMX West topics are more advanced and cutting edge. That said, I did learn things from SMX London and meet some new folks, so it was certainly worth the time.

One trend I noticed in presentations (and maybe it was just the sessions I was in) is that there’s a tendency to talk a lot about bad marketing tactics, and to do so at such a length that less time is actually spent on good ones and best practices, which I find much more actionable and useful. Telling me what not to do doesn’t really help me do anything (just helps me not do things). I concede that knowing where to draw the line is good and learning from mistakes is important, but I’d prefer to see more than half the content be about success than failure. In particular I found the Integrating Search and Display session to mainly focus on bad examples and very few actual best practices.

Enough on my opinion, I filled out my feedback form! See you all at SMX West in a few months.