Want to attend a hip search engine marketing conference, but have trouble convincing the powers that be that its worth the money? Check out my latest article, Justifying Conference Attendance For In-House Search Marketers on Search Engine Land. It will give you ammunition, they can’t say no!
And speaking of conferences, I will be at SMX West later this month, doling out free advice on the SMX Mechanics panel as well as moderating a lunch table on Mobile Marketing. Come by and say hi!
Speaking Engagements, Tip of My Hat, Uncategorized search marketing conferences, smx west
An article from me on Search Engine Land, Annual Budgeting Guide For The In-House Marketer, which offers some handy advice on how to really rock the annual budgeting process. If budgeting and forecasting search engine marketing is something you dread, this will hopefully make you see it more as a crisistunity, or at least something you can now power through more efficiently.
Also, if you plan to be at the PhoCusWright conference in Florida next week, I too will be gracing it with my presence. Drop me a line, I’d love to say hey. Do not under any circumstances ask me about my last trip to Florida, a state I vowed never to return to (damn you PhoCusWright!).
Uncategorized
An article from me (that I think I forgot to mention) on Search Engine Land, +1 For The In-House Search Engine Marketer, which offers some speculation about the role of +1 on paid search campaigns, but also I think a healthy dose of practical things to do to have +1 improve your campaigns.
For those who enjoy my dulcet vocals, these notions and more are available in podcast form in a new SEMcast #19 along with some notes on new AdWords Editor features.
Uncategorized
I am about to embark on the marathon of conferences, some of which I am speaking at.
May 26 - ShareASale ThinkTank in Chicago. I’m participating in the Buying Trends panel and representing Viator as a merchant, we’ll be having affiliate-merchant meetings, so schedule a time to see us! I’m around the 27th as well for the Friday sessions and Cubs event.
June 7 - SMX Advanced - Speaking on the The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide. I’ll be talking about paid social media ads. I’ll be around for the whole conference.
June 11/12 - TBEX Vancouver. I’m just attending this one and chatting with travel bloggers.
Would love to see you, so stop by and say hi!
Uncategorized
Holla! Viator released new apps for iPhone and iPad today. I worked a ton on this, so please dear reader, download this business! And if you have thoughts to share on them be so kind as to leave us a rating.
Viator Tours & Activities App for iPhone
Viator Ultimate Experience Guide℠ for iPad
Seriously you are still reading? Download! Do it now.
Uncategorized
There’s a new update to AdWords Editor today with some good features added. Extensions are now on a tab within the editor (about time), I see sitelinks and business locations only so far, but I am sure more to come there. Keywords are all now on one tab with filters for “positives” and “negatives”. The Placements tab and Audiences tab also have the positives and negatives treatment. And as a result, the Negatives tab, now rendered unnecessary, has vanished. There may be more features updated I haven’t noticed or don’t use, but these are definitely good changes I think.
Uncategorized
Hot off the presses a new article on Search Engine Land this week: How To Leverage Google AdWords Placement Reports For Better Performance. Read all about ways you can use the data in Google AdWords Placement Reports to help your SEO, business development and paid search marketing efforts.
In other news I’ll be at ThinkTravel at Google in New York City later this month, so if you are attending, drop me a line and let me know or say hi there.
Uncategorized
After ringing in the New Year in Brazil I’ve been back and beavering away on all things search again. And what do I have to show for it? A new column on search engine land covering the strategic to do list for 2010 for search engine marketers. Also, a new SEMcast podcast is also posted, on the to do list and also how to use Google’s new sitelinks and product links that are increasingly popping up on the results pages.
Also I’ll be speaking at SMX West on Twitter Marketing Tactics, its nice to know the efforts we’ve been putting into Twitter at Viator are getting some attention.
Speaking Engagements, Tip of My Hat, Uncategorized google product links, google sitelinks, smx west
SEMcast #9 is now online, all about tips and tricks for new Google AdWords interface. Enjoy!
Also I have a crazy travel schedule for the remainder of the month, so I doubt I will be posting much before August. So get out from behind the computer and enjoy summer!
Uncategorized new adwords interface, search engine marketing podcast, semcast 9
