Archive for the ‘Uncategorized’ Category

SMX West, Seasonal Opportunities and Two New SEMcasts.

February 29th, 2012 No comments

Happy Leap Day!

I am currently typing from the speaker lounge at SMX West, we’re half way through the conference and it’s as fabulous as usual! If you’re here, come say hi, I’m on the PPC Mechanics panel tomorrow.

Check out my latest column on Search Engine Land, Optimizing Search Engine Marketing for Seasonal Opportunities. Take advantage people!

Also available on the interwebs are two(!) new SEMcasts. Enjoy Google+ AdWords Social Extensions & Time Management Tactics and/or Video Marketing Ideas.

Conference Attendance

February 3rd, 2012 No comments

Want to attend a hip search engine marketing conference, but have trouble convincing the powers that be that its worth the money? Check out my latest article, Justifying Conference Attendance For In-House Search Marketers on Search Engine Land. It will give you ammunition, they can’t say no!

And speaking of conferences, I will be at SMX West later this month, doling out free advice on the SMX Mechanics panel as well as moderating a lunch table on Mobile Marketing. Come by and say hi!

New Article on SEM Budgeting & PhoCusWright

November 9th, 2011 No comments

An article from me on Search Engine Land, Annual Budgeting Guide For The In-House Marketer, which offers some handy advice on how to really rock the annual budgeting process. If budgeting and forecasting search engine marketing is something you dread, this will hopefully make you see it more as a crisistunity, or at least something you can now power through more efficiently.

Also, if you plan to be at the PhoCusWright conference in Florida next week, I too will be gracing it with my presence. Drop me a line, I’d love to say hey. Do not under any circumstances ask me about my last trip to Florida, a state I vowed never to return to (damn you PhoCusWright!).

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Podcasts, An Article, Oh My!

September 28th, 2011 No comments

Rampant travel schedule aside (I was in Sydney, I am now in the East Coast this week), I have somehow managed to continue spreading the good search marketing word. Behold!

Check out the latest column from me on Search Engine Land aboutĀ time management tips for search engine marketing.

New SEMcast! #20(!) givesĀ advice on hiring a great in-house SEM person and shares some thoughts on the Yahoo-Microsoft search alliance.

Hard to believe there are 20 SEMcasts out there. Crazy!

Article on +1, SEMcast #19, and more

September 20th, 2011 No comments

An article from me (that I think I forgot to mention) on Search Engine Land, +1 For The In-House Search Engine Marketer, which offers some speculation about the role of +1 on paid search campaigns, but also I think a healthy dose of practical things to do to have +1 improve your campaigns.

For those who enjoy my dulcet vocals, these notions and more are available in podcast form in a new SEMcast #19 along with some notes on new AdWords Editor features.

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Upcoming Speaking & Conferences

May 23rd, 2011 No comments

I am about to embark on the marathon of conferences, some of which I am speaking at.

May 26 – ShareASale ThinkTank in Chicago. I’m participating in the Buying Trends panel and representing Viator as a merchant, we’ll be having affiliate-merchant meetings, so schedule a time to see us! I’m around the 27th as well for the Friday sessions and Cubs event.

June 7 – SMX Advanced – Speaking on the The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide. I’ll be talking about paid social media ads. I’ll be around for the whole conference.

June 11/12 – TBEX Vancouver. I’m just attending this one and chatting with travel bloggers.

Would love to see you, so stop by and say hi!

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New! Viator iPhone and iPad Apps

May 17th, 2011 No comments

Holla! Viator released new apps for iPhone and iPad today. I worked a ton on this, so please dear reader, download this business! And if you have thoughts to share on them be so kind as to leave us a rating.

Viator Tours & Activities App for iPhone

Viator Ultimate Experience Guide&#8480 for iPad

Seriously you are still reading? Download! Do it now.

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AdWords Editor Update

May 6th, 2011 No comments

There’s a new update to AdWords Editor today with some good features added. Extensions are now on a tab within the editor (about time), I see sitelinks and business locations only so far, but I am sure more to come there. Keywords are all now on one tab with filters for “positives” and “negatives”. The Placements tab and Audiences tab also have the positives and negatives treatment. And as a result, the Negatives tab, now rendered unnecessary, has vanished. There may be more features updated I haven’t noticed or don’t use, but these are definitely good changes I think.

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New Article on Search Engine Land

September 8th, 2010 No comments

Hot off the presses a new article on Search Engine Land this week: How To Leverage Google AdWords Placement Reports For Better Performance. Read all about ways you can use the data in Google AdWords Placement Reports to help your SEO, business development and paid search marketing efforts.

In other news I’ll be at ThinkTravel at Google in New York City later this month, so if you are attending, drop me a line and let me know or say hi there.

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SEMcast #14 posted and SMX News

February 3rd, 2010 No comments

After ringing in the New Year in Brazil I’ve been back and beavering away on all things search again. And what do I have to show for it? A new column on search engine land covering the strategic to do list for 2010 for search engine marketers. Also, a new SEMcast podcast is also posted, on the to do list and also how to use Google’s new sitelinks and product links that are increasingly popping up on the results pages.

Also I’ll be speaking at SMX West on Twitter Marketing Tactics, its nice to know the efforts we’ve been putting into Twitter at Viator are getting some attention.