Archive for the ‘Tip of My Hat’ Category

MSN-Yahoo Transition

June 25th, 2010 No comments

If you are a Yahoo advertiser you likely got an email with a link to a webcast on the timeline and preparation steps for the Yahoo to MSN search engine marketing advertiser transition. If you didn’t see it, I recommend watching it, it was surprisingly helpful and informative. I am optimistic!

Here’s a link: Yahoo to MSN transition webcast

Affiliates & SEM on Search Engine Land

June 16th, 2010 No comments

I’ve got a new article on Search Engine Land’s In-House column. In a quandry about what search engine marketing, if any, your affiliates should be doing? Check out my article on affiliates and search engine marketing. Enjoy!

Online Marketing Manager, Europe

June 16th, 2010 No comments

Do you live in London and enjoy search engine marketing, but maybe not the job you currently have? Join me!

Viator is seeking a London-based Online Marketing Manager, who will be responsible for driving traffic and conversion across seven European sites, including paid and natural search, affiliate development and retail initiatives.

We are looking for an experienced online marketer with excellent analytical skills and commercial awareness. This challenging role provides fantastic opportunity for a self-motivated person seeking to further their product career in a dynamic and fast-growing online business.

Interested? Get in touch with me kelly{at}

Categories: Industry, Tip of My Hat Tags:

Back in Action!

June 10th, 2010 No comments

I am back from a wonderful, lovely, glad-I-did-it-but-glad-to-be-home sabbatical. Seriously, if you can afford to take a month or two off in your life, do it, you will not regret it. If you are curious I went to Japan, Thailand, Cambodia, Bhutan and Indonesia.

But I am back, and living the sweet, sweet search engine marketing life again. New SEMcasts will be forthcoming in the next week as well as a new article on Search Engine Land, but for now, content yourself with these two articles, published in my absence:

Go Green with Your Time Recycle Your PPC Work

Inside the Big 3 Search Engine Marketing Desktop Editors

In the second article you’ll notice a lengthy editor insertion. Yahoo released a new build of their desktop tool, with more robust features (from my article you can tell they needed to), shortly after I wrote the piece, so they asked for a correction. For future releases Yahoo, you might want to let your advertisers know a big, new release is coming, or even send them an email to upgrade once its out.

Hope you all enjoyed SMX advanced, I am looking forward to catching up on all the sessions there via live blogs this week. It was just too soon after getting back to work for me to jet up there to speak or attend.

Categories: Tip of My Hat, Wag of My Finger Tags:

SEM Job Posting – Gone Fishin’

February 16th, 2010 No comments

I’m going to be taking two months off this year (April and May) to travel, and am looking for an experienced paid search manager or director to fill in for some of my responsibilities while I am out. We all know I’m totally irreplaceable, but someone has to mind the store.

Here’s the job description, feel free to send on to friends or shout from mountain tops.

As at February 12, 2010
Position Title: Marketing Contractor (April – May 2010)
Reports to: CEO
Salary: Hourly rate, TBD based on experience

Position description: is the leading online provider of tours, activities and attraction – in 450 cities around the world. Over the last five years, Viator has built extensive supplier and distribution relationships as well as an advanced technology platform. Our market-leading selection of products includes 5,000 tours and attractions in 75 countries.

This role is a temporary position to fulfil search engine marketing and some general online marketing duties while Viator’s Marketing Director is on a two month leave of absence from April 1 – May 31st 2010. There is a possibility of longer term consulting opportunities for the right candidate. Some transition training will occur in mid-March 2010. We anticipate a 15-20 hour work week, but it could fluctuate higher some weeks due to project deadlines or marketing resource needs.

The position will be based in the company’s headquarters in San Francisco, CA
Primary Responsibilities

• Be the primary manager for search engine marketing.
• Complete weekly and monthly search engine marketing reports.
• Carry out routine optimization tasks such as ad text testing, negative keyword additions, URL updates and new keyword discovery.
• Resolve any account management issues that arise.
• Post weekly deals to the ShareASale deals database.
• Complete miscellaneous online marketing tasks as needed.

• 3+ years hands on search engine marketing experience
• Strong analytical, communication and organizational skills
• Strong knowledge of MS Excel
• Management experience at Director or Senior Manager level preferred.
• Demonstrated ability to plan and organize multiple priorities simultaneously
• Strong work ethic with a high degree of accuracy and a keen eye for detail and follow-through.
• Experience with online analytics tools. Experience with Omniture reporting preferred.
• Travel industry experience desired

• BA/BS in a relevant field

To apply email your resume and cover letter to kelly[at]

I will miss you all while I am away.

SEMcast #14 posted and SMX News

February 3rd, 2010 No comments

After ringing in the New Year in Brazil I’ve been back and beavering away on all things search again. And what do I have to show for it? A new column on search engine land covering the strategic to do list for 2010 for search engine marketers. Also, a new SEMcast podcast is also posted, on the to do list and also how to use Google’s new sitelinks and product links that are increasingly popping up on the results pages.

Also I’ll be speaking at SMX West on Twitter Marketing Tactics, its nice to know the efforts we’ve been putting into Twitter at Viator are getting some attention.

Q4 Search Engine Marketing

December 3rd, 2009 No comments

Hot off the presses today a new SearchEngineLand article from me on Q4 SEM – advice on what search engine marketers should be working on in Q4 depending on if its high or low season for their business. And for those who prefer to listen than read (lazy! just kidding…), I’ve got a similar podcast on Q4 SEM up on

In both I make a sincere plea for search engine marketers to volunteer their expertise to help non-profits out with their Google Grants. They need it, so give some time to help out an organization you love near you.

Article on Search Engine Land

November 5th, 2009 No comments

I posted my monthly in-house column on Search Engine Land, this time the topic is Google AdWords partner sites gaining SEO benefit from paid ads.

Sometimes the articles cause many comments, tweets and even controversy (which is fine, just keep it respectful). This time around is a record for me, 85+ tweets and counting, many comments and it was even the third article in the Search Cap newsletter today. Woot!

Check out what all the fuss is about – Google AdWords Partner Sites Gain SEO Benefit from Paid Ads.

Twitter Search Resources

October 21st, 2009 No comments

A quick post on some of my favorite search engine marketing Twitter streams.

SEO job listings:

The travel team at Google:


Danny Sullivan:

Matt Cutts:

Quality Score:

And of course follow us at Viator:

And little ole’ me:

SEMcast #12 and Beware Your PPC Might be Helping Someone Else’s SEO

October 15th, 2009 No comments

SEMcast #12 – Search Marketing and Acquisitions is now unleashed on the world. If you are thinking about starting another company in your space to do more ppc or buying a competitive company, check this podcast out for some advice.

Also we’ve been poking around and noticed a site getting SEO benefit out of the AdWords ads on it. We cry unfair, not cool to take my AdWords work and give the credit to someone else’s site. AdWords advertisers beware! You can read more about our beef: Google & The Infinite SEO-PPC Loop.