Archive for the ‘Tip of My Hat’ Category

SMX West, Seasonal Opportunities and Two New SEMcasts.

February 29th, 2012 No comments

Happy Leap Day!

I am currently typing from the speaker lounge at SMX West, we’re half way through the conference and it’s as fabulous as usual! If you’re here, come say hi, I’m on the PPC Mechanics panel tomorrow.

Check out my latest column on Search Engine Land, Optimizing Search Engine Marketing for Seasonal Opportunities. Take advantage people!

Also available on the interwebs are two(!) new SEMcasts. Enjoy Google+ AdWords Social Extensions & Time Management Tactics and/or Video Marketing Ideas.

Conference Attendance

February 3rd, 2012 No comments

Want to attend a hip search engine marketing conference, but have trouble convincing the powers that be that its worth the money? Check out my latest article, Justifying Conference Attendance For In-House Search Marketers on Search Engine Land. It will give you ammunition, they can’t say no!

And speaking of conferences, I will be at SMX West later this month, doling out free advice on the SMX Mechanics panel as well as moderating a lunch table on Mobile Marketing. Come by and say hi!

Top 5 Search Marketing Changes in 2011 & a New SEMcast

January 14th, 2012 No comments

I thought it would be nice to have a rundown on 2011 from a search marketer perspective, hence a new article from me on the top 5 In-House Search Marketing Game Changers In 2011 on Search Engine Land.

For those who prefer my melodious voice, you can listen to this and other search marketing thoughts in SEMcast #21 (or subscribe to in iTunes).

And, upcoming speaking dates are also at hand, I”ll be on the PPC Mechanics panel again at SMX West, please stop by and get some free SEM advice, or just say hey.

Happy New Year, y’all!

New Article on Google+ AdWords Social Extensions & Upcoming Travel

December 13th, 2011 No comments

An article from me on Search Engine Land, Google+ AdWords Social Extensions. Check it out if you want to learn more on getting in early on the Google+ possibilities for marketers.

Soon I will be on vacation, whiling away my time on a scuba boat in the Great Barrier Reef, but after that I will be at Affiliate Summit in Las Vegas in January. Come by and say hi!

In case you don’t hear from me again this year, a very Happy Holiday to you and yours!

Categories: Speaking Engagements, Tip of My Hat Tags:

Podcasts, An Article, Oh My!

September 28th, 2011 No comments

Rampant travel schedule aside (I was in Sydney, I am now in the East Coast this week), I have somehow managed to continue spreading the good search marketing word. Behold!

Check out the latest column from me on Search Engine Land about time management tips for search engine marketing.

New SEMcast! #20(!) gives advice on hiring a great in-house SEM person and shares some thoughts on the Yahoo-Microsoft search alliance.

Hard to believe there are 20 SEMcasts out there. Crazy!

June Updates

June 24th, 2011 No comments

Holla, its my birthday today! Oh the glamour of 34. Now onto more pressing news.

New article out from me on Search Engine Land: 5 Handy New AdWords Editor Features. I’m mostly loving it, but one thing is annoying the crap out of me. Read it to find out what!

I know I am way behind on SEMcasts, but I am in London next week (work) and Scotland the week after (not work!), so when I get back, pinkie swears one will be produced for your listening pleasure.

Hiring an In-House Search Manager

May 26th, 2011 No comments

New post on Search Engine Land from me, all about how to hire a great in-house search engine marketer, or if an agency might be a better fit. Enjoy.

Sitting right now at ShareASale’s ThinkTank (as I type!), if you see me, say hi.

New Articles on Paid Social Media Marketing and Google’s +1

April 12th, 2011 No comments

There’a new article on Search Engine Land from me about paid social media marketing. If you’re interested in learning more about Facebook ads, promoted tweets or promoted accounts on Twitter, check out this article. Viator is one of only 600 advertisers using Twitter’s paid ad services. I think we might be the only travel company as well.

I am eager to see Google’s +1 hit AdWords ads. There’s a myriad of ways this could influence the AdWords marketplace, as a component of quality score, and thus ultimately CPCs. For more thoughts on the AdWords side impact of +1, check out this article on Search Engine Land by Ciaran Norris. I can’t wait to see +1 appearing on my ads, I think it could be fantastic, though I’m not sure about the impact. Interesting ads probably already have a great quality score because they generally have a strong click-through rate. Not sure +1 will impact that further, but who can say?

Categories: Tip of My Hat Tags:

SEMcast 16: Facebook & Mobile Ads (Plus Other Updates)

October 11th, 2010 No comments

For those who like search marketing podcast goodness, I have a new (and ahem, long overdue) episode on about mobile and Facebook advertising. Enjoy!

Also new from me is an article on Search Engine Land about retargeting campaigns. I think I am only amusing myself with its title: Retargeting is the New Black, but sometimes yourself is the most important person to entertain. Huzzah!

If you’d like to chat in person with me I’ll be at ShareASale’s ThinkTank in Half Moon Bay next week and also at the PhoCusWright conference in Phoenix in November as a member of the Class of 35 program. I’d love to meet you, there’s something so nice about three dimensions!

Categories: Speaking Engagements, Tip of My Hat Tags:

More Multi-Lingual Than You Can Shake a Stick At

July 24th, 2010 No comments

If you wonder what I do all day, lately I have been spending a lot of time on paid search campaigns for all our multi-lingual sites. Viator supports German, French, Spanish for Europe, Spanish for Latin America, Dutch, Swedish, Danish and Norwegian sites, as well as good ol’ English. Which is a ton of campaigns, imagine most of what you do in English in all those other languages. Yup. Luckily I have help coming from our London office soon. Yay new person!

If you speak one of those languages, check out our site and let me know what you think.

Viator German Sehenswürdigkeiten

Viator French Tourisme

Viator Spanish Que Ver (Europe)

Viator Spanish Que Ver (Americas)

Viator Dutch Benzienswaardigheden

Viator Danish Seværdigheder

Viator Swedish Sevärdheter

Viator Norwegian Severdigheter