Want to attend a hip search engine marketing conference, but have trouble convincing the powers that be that its worth the money? Check out my latest article, Justifying Conference Attendance For In-House Search Marketers on Search Engine Land. It will give you ammunition, they can’t say no!
And speaking of conferences, I will be at SMX West later this month, doling out free advice on the SMX Mechanics panel as well as moderating a lunch table on Mobile Marketing. Come by and say hi!
Speaking Engagements, Tip of My Hat, Uncategorized search marketing conferences, smx west
I thought it would be nice to have a rundown on 2011 from a search marketer perspective, hence a new article from me on the top 5 In-House Search Marketing Game Changers In 2011 on Search Engine Land.
For those who prefer my melodious voice, you can listen to this and other search marketing thoughts in SEMcast #21 (or subscribe to Geekcast.fm in iTunes).
And, upcoming speaking dates are also at hand, I”ll be on the PPC Mechanics panel again at SMX West, please stop by and get some free SEM advice, or just say hey.
Happy New Year, y’all!
Speaking Engagements, Tip of My Hat search marketing budgeting, search marketing budgets, top 5 2011 search engine marketing
An article from me on Search Engine Land, Google+ AdWords Social Extensions. Check it out if you want to learn more on getting in early on the Google+ possibilities for marketers.
Soon I will be on vacation, whiling away my time on a scuba boat in the Great Barrier Reef, but after that I will be at Affiliate Summit in Las Vegas in January. Come by and say hi!
In case you don’t hear from me again this year, a very Happy Holiday to you and yours!
Speaking Engagements, Tip of My Hat
Holla, its my birthday today! Oh the glamour of 34. Now onto more pressing news.
New article out from me on Search Engine Land: 5 Handy New AdWords Editor Features. I’m mostly loving it, but one thing is annoying the crap out of me. Read it to find out what!
I know I am way behind on SEMcasts, but I am in London next week (work) and Scotland the week after (not work!), so when I get back, pinkie swears one will be produced for your listening pleasure.
Tip of My Hat, Wag of My Finger adwords editor
New post on Search Engine Land from me, all about how to hire a great in-house search engine marketer, or if an agency might be a better fit. Enjoy.
Sitting right now at ShareASale’s ThinkTank (as I type!), if you see me, say hi.
Speaking Engagements, Tip of My Hat hiring search marketing manager, hiring seo, recruiting search engine marketer, recruiting seo
There’a new article on Search Engine Land from me about paid social media marketing. If you’re interested in learning more about Facebook ads, promoted tweets or promoted accounts on Twitter, check out this article. Viator is one of only 600 advertisers using Twitter’s paid ad services. I think we might be the only travel company as well.
I am eager to see Google’s +1 hit AdWords ads. There’s a myriad of ways this could influence the AdWords marketplace, as a component of quality score, and thus ultimately CPCs. For more thoughts on the AdWords side impact of +1, check out this article on Search Engine Land by Ciaran Norris. I can’t wait to see +1 appearing on my ads, I think it could be fantastic, though I’m not sure about the impact. Interesting ads probably already have a great quality score because they generally have a strong click-through rate. Not sure +1 will impact that further, but who can say?
Tip of My Hat
For those who like search marketing podcast goodness, I have a new (and ahem, long overdue) episode on Geekcast.fm about mobile and Facebook advertising. Enjoy!
Also new from me is an article on Search Engine Land about retargeting campaigns. I think I am only amusing myself with its title: Retargeting is the New Black, but sometimes yourself is the most important person to entertain. Huzzah!
If you’d like to chat in person with me I’ll be at ShareASale’s ThinkTank in Half Moon Bay next week and also at the PhoCusWright conference in Phoenix in November as a member of the Class of 35 program. I’d love to meet you, there’s something so nice about three dimensions!
Speaking Engagements, Tip of My Hat
If you wonder what I do all day, lately I have been spending a lot of time on paid search campaigns for all our multi-lingual sites. Viator supports German, French, Spanish for Europe, Spanish for Latin America, Dutch, Swedish, Danish and Norwegian sites, as well as good ol’ English. Which is a ton of campaigns, imagine most of what you do in English in all those other languages. Yup. Luckily I have help coming from our London office soon. Yay new person!
If you speak one of those languages, check out our site and let me know what you think.
Viator German Sehenswürdigkeiten
Viator French Tourisme
Viator Spanish Que Ver (Europe)
Viator Spanish Que Ver (Americas)
Viator Dutch Benzienswaardigheden
Viator Danish Seværdigheder
Viator Swedish Sevärdheter
Viator Norwegian Severdigheter
Tip of My Hat international search engine marketing, international sem, multi-lingual sem
If you are a Yahoo advertiser you likely got an email with a link to a webcast on the timeline and preparation steps for the Yahoo to MSN search engine marketing advertiser transition. If you didn’t see it, I recommend watching it, it was surprisingly helpful and informative. I am optimistic!
Here’s a link: Yahoo to MSN transition webcast
Tip of My Hat yahoo msn webcast, yahoo to msn transition
