Archive

Archive for the ‘Speaking Engagements’ Category

SMX West, Seasonal Opportunities and Two New SEMcasts.

February 29th, 2012 No comments

Happy Leap Day!

I am currently typing from the speaker lounge at SMX West, we’re half way through the conference and it’s as fabulous as usual! If you’re here, come say hi, I’m on the PPC Mechanics panel tomorrow.

Check out my latest column on Search Engine Land, Optimizing Search Engine Marketing for Seasonal Opportunities. Take advantage people!

Also available on the interwebs are two(!) new SEMcasts. Enjoy Google+ AdWords Social Extensions & Time Management Tactics and/or Video Marketing Ideas.

Conference Attendance

February 3rd, 2012 No comments

Want to attend a hip search engine marketing conference, but have trouble convincing the powers that be that its worth the money? Check out my latest article, Justifying Conference Attendance For In-House Search Marketers on Search Engine Land. It will give you ammunition, they can’t say no!

And speaking of conferences, I will be at SMX West later this month, doling out free advice on the SMX Mechanics panel as well as moderating a lunch table on Mobile Marketing. Come by and say hi!

Top 5 Search Marketing Changes in 2011 & a New SEMcast

January 14th, 2012 No comments

I thought it would be nice to have a rundown on 2011 from a search marketer perspective, hence a new article from me on the top 5 In-House Search Marketing Game Changers In 2011 on Search Engine Land.

For those who prefer my melodious voice, you can listen to this and other search marketing thoughts in SEMcast #21 (or subscribe to Geekcast.fm in iTunes).

And, upcoming speaking dates are also at hand, I”ll be on the PPC Mechanics panel again at SMX West, please stop by and get some free SEM advice, or just say hey.

Happy New Year, y’all!

New Article on Google+ AdWords Social Extensions & Upcoming Travel

December 13th, 2011 No comments

An article from me on Search Engine Land, Google+ AdWords Social Extensions. Check it out if you want to learn more on getting in early on the Google+ possibilities for marketers.

Soon I will be on vacation, whiling away my time on a scuba boat in the Great Barrier Reef, but after that I will be at Affiliate Summit in Las Vegas in January. Come by and say hi!

In case you don’t hear from me again this year, a very Happy Holiday to you and yours!

Categories: Speaking Engagements, Tip of My Hat Tags:

Hiring an In-House Search Manager

May 26th, 2011 No comments

New post on Search Engine Land from me, all about how to hire a great in-house search engine marketer, or if an agency might be a better fit. Enjoy.

Sitting right now at ShareASale’s ThinkTank (as I type!), if you see me, say hi.

SEM news, articles and more that I Should Have Posted Ages Ago

March 29th, 2011 No comments

Am I lame? Sometimes. But not as lame as the people who apologize about not updating their blog for a long time, and then continue to not update their blog for a long time. I won’t apologize dear friends, I lead a busy life as do you and sometimes something (a blog, a dinner date) has to give in the life ladder of priority.

Today we catch up, together.

Please peruse my recent article on 3 Quick (15 minute) Paid Search Fixes on Search Engine Land. Yes, you can improve your PPC accounts while getting your oil changed or between meetings. Try it!

If you like to hear me ramble on, check out the latest SEMcast on Geekcast. SEMcast #18 – A Hodgepodge of SEM news, Quick Fixes and Mobile.

Did you have fun at SMX West? I sure did. And I think the PPC Mechanics Panel was helpful for everyone involved, come join us for another one at an upcoming SMX show. Who doesn’t want free, personalized search marketing advice? Fools, that is who.

Other news tidbits I enjoyed recently:

Google announces tablet bidding, a great way to continue to refine your targeting and campaigns for the tablet, not quite a computer, not quite a mobile phone experience. Look for it soon, it works just like desktop vs. mobile devices bidding in Campaign Settings.

Facebook story ads continue to be controversial. Really, putting people without their explicit permission in ads shown to their friends makes people upset? Shocker! I hope all 108 pounds of me show up in the diet ads I see all the time. But I will say as a marketer, damn if that click-through rate isn’t good. Definitely worth a test if you haven’t tried it and especially effective for targeting friends of people connected to you.

Promoted Accounts and Promoted Tweets are available in an advertiser beta currently. I cannot say more as Twitter is hella not letting me say anything about it at this point. But I will say if promoting your tweets or account sounds interesting, you should apply for the beta and give it a go. Check out more on promoted tweets and accounts.

Will you be at ShareASale’s Think Tank in May in Chicago? I will be, so if you are there find me and say hi.

And with that our quality time has come to an end, until next time friends.

SMX West, Mobile App Marketing and Promoted Tweets

February 2nd, 2011 No comments

I’ll be speaking at SMX West again this year, but in a much more fun panel than usual – PPC Mechanics! I am going to channel my best Mary Stuart Masterson in Some Kind of Wonderful to be the hot tomboy mechanic for your paid search accounts. So come one, come all and bring your “it’s making a funny noise” SEM account to me for a look under the hood. I think we all get special t shirts to wear, but I am also looking for a nice/hot work jumpsuit.

Also, I have a new SearchEngineLand article out – Successful SEM Tactics for Marketing Mobile Apps. So if you need tips and ideas on marketing your new app, check it out.

Lastly, I’ll be beta testing new promoted tweets and account products on Twitter over the next couple of months, so more news to come on that soon as I can talk about it.

SEMcast 16: Facebook & Mobile Ads (Plus Other Updates)

October 11th, 2010 No comments

For those who like search marketing podcast goodness, I have a new (and ahem, long overdue) episode on Geekcast.fm about mobile and Facebook advertising. Enjoy!

Also new from me is an article on Search Engine Land about retargeting campaigns. I think I am only amusing myself with its title: Retargeting is the New Black, but sometimes yourself is the most important person to entertain. Huzzah!

If you’d like to chat in person with me I’ll be at ShareASale’s ThinkTank in Half Moon Bay next week and also at the PhoCusWright conference in Phoenix in November as a member of the Class of 35 program. I’d love to meet you, there’s something so nice about three dimensions!

Categories: Speaking Engagements, Tip of My Hat Tags:

SEMcast #14 posted and SMX News

February 3rd, 2010 No comments

After ringing in the New Year in Brazil I’ve been back and beavering away on all things search again. And what do I have to show for it? A new column on search engine land covering the strategic to do list for 2010 for search engine marketers. Also, a new SEMcast podcast is also posted, on the to do list and also how to use Google’s new sitelinks and product links that are increasingly popping up on the results pages.

Also I’ll be speaking at SMX West on Twitter Marketing Tactics, its nice to know the efforts we’ve been putting into Twitter at Viator are getting some attention.

5 Things I Learned at SMX Advanced

June 8th, 2009 No comments

I was at SMX Advanced last week and spent some time reviewing my notes and take aways from the sessions in the hopes of formulating some sort of coherent to-do list for myself. I noticed a couple of things I learned, so I thought I would share:

1. Google’s search query report just got more useful. Many less “other unique queries” and more actual queries exposed. I checked this one out myself, and its true, so thanks Google for making that better!

2. Only 5% of internet users time is spent searching, the other 95% is spent doing other things on the web. Fascinating. See, I told you content targeting was a good idea.

3. No one seems excited about bid management tools. One session has presenters explicitly talked about ways to calculate for yourself what your ideal bid should be and most people I talked to either weren’t using a system or didn’t think it was worth the money. Also with quality score’s ability to enormously impact bids, most marketers thought that was more important to optimize quality score than finely monitoring the bid itself.

4. Quality score is super important. There was a whole session on quality score and how important it is at the account, ad, keyword and landing page levels. Also general advice was given that if you have keywords with a score below 5, you should consider removing them or at least moving them to alleviate possible tainting. I knew it was important, but this really made me think much more about it.

5. Mobile is still early days. The mobile session presenters were great, but my big takeaway was that unless you’ve got a super perfect for mobile product (like a ringtone, or iphone app), then its still really early days for you to gain mobile adopters. The volume isn’t there yet.

Thanks to everyone who gave their time and expertise to making the sessions and roundtable discussions so worthwhile! I had a great time speaking and meeting lots of other search engine marketers.