Archive for June, 2010

MSN-Yahoo Transition

June 25th, 2010 No comments

If you are a Yahoo advertiser you likely got an email with a link to a webcast on the timeline and preparation steps for the Yahoo to MSN search engine marketing advertiser transition. If you didn’t see it, I recommend watching it, it was surprisingly helpful and informative. I am optimistic!

Here’s a link: Yahoo to MSN transition webcast

Affiliates & SEM on Search Engine Land

June 16th, 2010 No comments

I’ve got a new article on Search Engine Land’s In-House column. In a quandry about what search engine marketing, if any, your affiliates should be doing? Check out my article on affiliates and search engine marketing. Enjoy!

Online Marketing Manager, Europe

June 16th, 2010 No comments

Do you live in London and enjoy search engine marketing, but maybe not the job you currently have? Join me!

Viator is seeking a London-based Online Marketing Manager, who will be responsible for driving traffic and conversion across seven European sites, including paid and natural search, affiliate development and retail initiatives.

We are looking for an experienced online marketer with excellent analytical skills and commercial awareness. This challenging role provides fantastic opportunity for a self-motivated person seeking to further their product career in a dynamic and fast-growing online business.

Interested? Get in touch with me kelly{at}

Categories: Industry, Tip of My Hat Tags:

Back in Action!

June 10th, 2010 No comments

I am back from a wonderful, lovely, glad-I-did-it-but-glad-to-be-home sabbatical. Seriously, if you can afford to take a month or two off in your life, do it, you will not regret it. If you are curious I went to Japan, Thailand, Cambodia, Bhutan and Indonesia.

But I am back, and living the sweet, sweet search engine marketing life again. New SEMcasts will be forthcoming in the next week as well as a new article on Search Engine Land, but for now, content yourself with these two articles, published in my absence:

Go Green with Your Time Recycle Your PPC Work

Inside the Big 3 Search Engine Marketing Desktop Editors

In the second article you’ll notice a lengthy editor insertion. Yahoo released a new build of their desktop tool, with more robust features (from my article you can tell they needed to), shortly after I wrote the piece, so they asked for a correction. For future releases Yahoo, you might want to let your advertisers know a big, new release is coming, or even send them an email to upgrade once its out.

Hope you all enjoyed SMX advanced, I am looking forward to catching up on all the sessions there via live blogs this week. It was just too soon after getting back to work for me to jet up there to speak or attend.

Categories: Tip of My Hat, Wag of My Finger Tags: