Archive for February, 2010

SEM Job Posting – Gone Fishin’

February 16th, 2010 No comments

I’m going to be taking two months off this year (April and May) to travel, and am looking for an experienced paid search manager or director to fill in for some of my responsibilities while I am out. We all know I’m totally irreplaceable, but someone has to mind the store.

Here’s the job description, feel free to send on to friends or shout from mountain tops.

As at February 12, 2010
Position Title: Marketing Contractor (April – May 2010)
Reports to: CEO
Salary: Hourly rate, TBD based on experience

Position description: is the leading online provider of tours, activities and attraction – in 450 cities around the world. Over the last five years, Viator has built extensive supplier and distribution relationships as well as an advanced technology platform. Our market-leading selection of products includes 5,000 tours and attractions in 75 countries.

This role is a temporary position to fulfil search engine marketing and some general online marketing duties while Viator’s Marketing Director is on a two month leave of absence from April 1 – May 31st 2010. There is a possibility of longer term consulting opportunities for the right candidate. Some transition training will occur in mid-March 2010. We anticipate a 15-20 hour work week, but it could fluctuate higher some weeks due to project deadlines or marketing resource needs.

The position will be based in the company’s headquarters in San Francisco, CA
Primary Responsibilities

• Be the primary manager for search engine marketing.
• Complete weekly and monthly search engine marketing reports.
• Carry out routine optimization tasks such as ad text testing, negative keyword additions, URL updates and new keyword discovery.
• Resolve any account management issues that arise.
• Post weekly deals to the ShareASale deals database.
• Complete miscellaneous online marketing tasks as needed.

• 3+ years hands on search engine marketing experience
• Strong analytical, communication and organizational skills
• Strong knowledge of MS Excel
• Management experience at Director or Senior Manager level preferred.
• Demonstrated ability to plan and organize multiple priorities simultaneously
• Strong work ethic with a high degree of accuracy and a keen eye for detail and follow-through.
• Experience with online analytics tools. Experience with Omniture reporting preferred.
• Travel industry experience desired

• BA/BS in a relevant field

To apply email your resume and cover letter to kelly[at]

I will miss you all while I am away.

SEMcast #14 posted and SMX News

February 3rd, 2010 No comments

After ringing in the New Year in Brazil I’ve been back and beavering away on all things search again. And what do I have to show for it? A new column on search engine land covering the strategic to do list for 2010 for search engine marketers. Also, a new SEMcast podcast is also posted, on the to do list and also how to use Google’s new sitelinks and product links that are increasingly popping up on the results pages.

Also I’ll be speaking at SMX West on Twitter Marketing Tactics, its nice to know the efforts we’ve been putting into Twitter at Viator are getting some attention.