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SEMcast #5 Live – Pandora SEM

SEMcast #5 is live. This time I am joined by super special guest star Matt Nichols who I used to work with at Hotwire. He manages search engine marketing for Pandora, which seems to be everyone’s favorite internet radio service. We chat about Matt’s insights on SEM best practices at Pandora, thoughts on whether to manage search engine marketing in-house versus an agency, and why Pandora has taken a hiatus from paid search engine marketing.

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