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Archive for April, 2009

Speaking at SMX Advanced

April 27th, 2009 No comments

I’m speaking at SMX Advanced

Just got the news I’ll be speaking at SMX Advanced for the Proving and Improving ROI in Paid Search session – Day 2 (June 3) at 3:00-4.15. Come say hi and hopefully learn something about improving your paid SEM ROI!

I’m very interested in checking out the mobile paid search session and amazing ppc tactics (go on, amaze me!). And I’ll probably attend some of the social media track as well.

I’ll likely do a rundown of interesting tidbits and insights on SEMcast, the in-house search engine marketing podcast I host on geekcast.fm, but I probably won’t live blog the sessions.

Hope to see you there!

SEMcast #6 is live and other random paid search news.

April 23rd, 2009 No comments

SEMcast #6 is up on geekcast.fm, or if you subscribe to the feed in iTunes or another software you’ll see it appear. Today’s podcast is all about the dilemma of inheriting a paid search account. The podcast addresses how to restructure and mitigate risk.

In other news, Viator launched their German language site, so willkommen to it. Do I speak German? Nein. Do I run German language ppc campaigns for the site? Ja! How is this miracle achieved? Check out SEMcast #4 and learn best practices for non-English campaigns.

Lastly, have you tried the new Google AdWords interface? Get a preview and provide feedback on the AdWords interface changes.

SEMcast #5 Live – Pandora SEM

April 9th, 2009 No comments

SEMcast #5 is live. This time I am joined by super special guest star Matt Nichols who I used to work with at Hotwire. He manages search engine marketing for Pandora, which seems to be everyone’s favorite internet radio service. We chat about Matt’s insights on SEM best practices at Pandora, thoughts on whether to manage search engine marketing in-house versus an agency, and why Pandora has taken a hiatus from paid search engine marketing.

Categories: Tip of My Hat Tags:

New Stuff on Monday

April 6th, 2009 No comments

Today is a Monday and some Mondays I just want things to be new.  So today, a new WordPress theme, thanks to inove.

Also, there’s a new Viator.com shore excursions site, and yep, I added new search engine marketing for it today too.

I forgot to mention last week SEMcast #4 is available, hear all about best practices for non-English search engine marketing campaigns.

And its only 2 pm, I think I can make a bunch of new adgroups in French today and that should do it. Yay for new Monday stuff!