Archive

Archive for February, 2008

MSN Surveys Me Again (really!)

February 29th, 2008 No comments

I am strolling along the SMX West Exhibit Hall, minding my own business and Yulia of MSN AdCenter (bless her heart she had no idea what she was getting into) asked if I’d mind spending five minutes making a video about what I liked and disliked about AdCenter. After trying to persuade her that she really didn’t want me doing this, and that only egging her on more that she really did want me doing this, I relented. I also said, “this is going to take more than five minutes”, and lo, it did.

Basically they asked the same things they always ask, and I answered with my same feedback about the interface and their editorial process. I won’t rehash all that, but I will say that I also got to comment on how they survey me over and over with no appreciable results. They also asked the very interesting question of what did I think about the proposed MSN and Yahoo merger (but the guy flubbed it and said MSN and Google, to which I replied, “you wish it was Google”). And my answer to the merger? I really hope MSN doesn’t fuck up (yeah I said the f word on tape) Yahoo’s interface.

Yulia and the taping guy seemed thoroughly entertained by me, or at least they appreciated the effort. They said they might send me the video so if they do, I’ll post it. Fun!

Categories: Wag of My Finger Tags:

SMX West Wrap Up

February 28th, 2008 No comments

I am relieved that my speaking gigs at SMX are over, and I didn’t totally shame myself or my company. To read a rundown on the behavioral presentation I gave, check out Susan Esparza’s fairly comprehensive blogging of the session for Bruce Clay (despite her impending cold, she was all over it).

Today is the last day of the conference, and so far I think its been great, lots of great speakers and I’ve picked up some gems. Highly recommended whether you’re advanced or a beginner.

Categories: Industry, Tip of My Hat Tags:

Overheard at SMX West

February 27th, 2008 No comments

There’s plenty of folks blogging the news and sessions from SMX West, so you don’t need me to do it. What you need me to do is blog about stupid things I (or my colleagues) have overheard. Fun for everyone!

My water bottle:

Santa Clara Convention Center

Your partner in excellence

Suzann overheard a guy waiting in line for a conference pass:

I had to get my underwear from the pool, little awkward.

In speaker lounge:

Remember, they want you to do well.

Search Persona Session:

I’m Jewish. That doesn’t mean you shouldn’t market bacon to me, its one of my favorite foods. Thankfully we don’t believe in Hell, so I’m not going there.

Categories: Industry, Tip of My Hat Tags:

Job Opportunity – Director of SEM @ Adchemy Agency

February 22nd, 2008 No comments

I got a recruiting call today, and I’m not interested, but maybe someone else is, so here’s the job, apply away if the spirit moves you. I’m not sure I’m cut out for agency life, in-house all the way!

Adchemy

Director Search Engine Marketing

Adchemy – the next generation of online marketing is looking for a highly motivated Director Search Engine Marketing to: plan, create, and manage their paid search campaigns across multiple market verticals. This is an opportunity to grow and operate a multi-million dollar PPC search business.

Adchemy has a solid track record, founded in 2004 and located mid-peninsula, is focused on delivering superior results to their pay-for-performance customers through a proprietary platform that integrates highly scientific, algorithmic approaches from various disciplines, including statistical machine learning, combinatorial optimization, information retrieval, and experimental design. Adchemy is well funded by top-tier VCs and is on the curve of the hockey stick ready to take off. The management team consists of veterans of several online advertising, marketing, and search giants.

Specific responsibilities include:

  • Operate a growing, profitable PPC search business.
  • Continually monitor PPC campaigns across publishers. Seeking opportunities to grow and improve the campaigns. Upload new keywords, modify campaign structures, and run profitability analyses.
  • Check-in regularly with search publishers to review campaign progress, identify new opportunities for growth, and secure their on-going business and technical support.
  • Work with product team to develop new campaigns for new market verticals and clients. This includes identifying relevant PPC keyword categories, understanding the categories’ PPC economics, developing compelling ad copy and landing pages, and deploying the campaign into production.

Requirements/Qualifications:

  • Minimum 8+ years professional experience with 4+ years of hands-on PPC search experience.
  • Prior experience growing and managing a team.
  • Proficient with Google Adwords and Yahoo Search Marketing.
  • Solid command of desktop productivity applications including Excel and Word.
  • Outstanding problem-solving and analytical skills.
  • Possess the highest ethics and integrity.
  • Ability to prioritize, multi-task, and work effectively in a fast-paced environment.
  • Team player-solid interpersonal and communication skills.
  • BA/BS in quantitative discipline, e.g., engineering, economics, etc.

For Consideration Contact:

Mark J. Landay, mark@dynamicsynergy.com

Categories: Industry Tags:

MSN Wants to Survey Me Yet Again

February 21st, 2008 No comments

Another note from MSN came yesterday, hopefully entreating that I would again provide feedback on their ad services. As though any of my answers will have changed. Or any of their questions will have changed. I think their client satisfaction surveys are just to create an illusion that they care about customer feedback. They ask the same questions every time and make none of the changes anyone gives them feedback about. I can’t even name a significant enhancement they’ve made to AdCenter since the last time I was surveyed six months ago. They’re not going to learn anything new, ergo, this survey is more to make me feel like I am being heard than about them actually making client driven changes. Search marketing pop psychology. Maybe I will provide my feedback in person at SMX West…

Categories: Wag of My Finger Tags:

Good for you Yahoo!

February 11th, 2008 No comments

As an ex-Yahoo I am pretty happy Yahoo! not selling out to Microsoft. The offer was like Diet Mr. Pibb offering to buy Pepsi. Why would Pepsi say yes? Ridiculous. There’s nothing wrong with being #2 in search Yahoo!, don’t listen to what everyone says. I want to give them a hug. You hang in there little camper.

Categories: Industry Tags: