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I Hate Shell Sites with No Content

January 30th, 2008 Leave a comment Go to comments

This kind of thing drives me insane:

Google Search Result

TripAdvisor link on Granada Public Transportation

The above link is the #1 search for “granada public transit” on Google, but the page has got zero useful content, it just has a highly search engine optimized shell. I see this all the time in search results, a page that could be helpful, but isn’t. Why doesn’t Google penalize for this? If you don’t have content, don’t have a live page. I find it a horrible user experience to click over on what looks like a quality result to find nothing there. I don’t have a problem with getting thrifty in your site architecture and having shells, just make sure there’s some meat in there!

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