Archive

Archive for September, 2007

How is this my problem?

September 11th, 2007 No comments

 

Warning message in a big red block on my Campaign Summary page today from Google:

“The keywords in your account are nearing an unmanageable size. We recommend that you reduce the number of keywords within your account. This will ensure that your account includes the most targeted and relevant keywords possible. Use our Find and Edit Keywords Tool to identify poor performing keywords within your account (such as keywords with few or zero impressions) and delete them. Note: Be careful when deleting keywords in campaigns that are only opted in to the content network. Impressions and other statistics aren’t attributed to individual keywords when ads show on content pages, but are attributed to the ad group as a whole. Therefore, keywords in content-only campaigns will always show zero impressions.”

How is this my problem exactly? I count 54,497 keywords in my account, which doesn’t seem like much to me. Is this really all you can handle big G? Really? I’m not having any problems managing these, but it sounds like you might be….I wonder if its related to limits in Excel or the AdWords Editor.

 

 

Categories: Wag of My Finger Tags:

Why I Didn’t Attend SES This Year

September 11th, 2007 No comments

I have been to the massive Search Engine Strategies conference in San Jose no less than four times (might be five, they all blend together after awhile). At the risk of sounding like an old coot, I remember when it was just a bit over two days long and everyone could fit in one conference room. The last SES I attended was in 2006, and the multi-tracked 4 day extravaganza was a far cry from where it began. This year, after some consideration, I took a pass.

If you’ve been before, especially many times before, the sessions are repetitive. Yes, there are new sessions every year, but not many. And yes, the content of the perennial favorite sessions update and change, but not much. Also I personally just get tired of seeing some of the same speakers every year saying the same things (ahem, Dana Todd I am looking in your direction). In my experience, a lot of the advanced sessions get hijacked by non-advanced attendees, and their more basic questions and issues skew the content down a level that isn’t useful to an advanced audience.

The Search Engine Strategies conference is a must attend if you are a beginner, or if you’ve only gone to the beginner track before. It’ll blow your mind with how much you can learn in just a few days. If you’ve gone several years in a row and are fairly advanced, the incremental learning you’ll get isn’t much, if anything. So I asked myself this year – what am I going to get out of this if its not going to teach me something new?

Networking?

Having worked in search for nearly 7 years, I know lots of people who also work in search. And we email or chat once or twice a year when something comes up, maybe something I have a question about, or something they think its interesting I should see, or that they want my opinion on, or maybe we just say hi. We keep in touch. So do I need to have face time with all these people? Its nice, but not necessary. I’ll probably see them somewhere else during the year. And I am not a big party fan, I don’t need your crappy schwag or ill fitting t-shirt (Hi, do no women work in search? Get some smalls people). Or free booze (driving back to SF every night means I stay sober).

If I had clients, or wanted clients, I might see it differently, but as an in-house search engine marketer, my client is my company, and I am probably better off staying in to work more for them. Plus, with all the mad SES blogging going on, its like you can be virtually there. I don’t think I missed much, other than seeing Danny Sullivan’s final hurrah (boo!). Maybe I’ll start attending his conferences….SMX!

Categories: Industry Tags: